Soursop has an ongoing relationship with one of the world’s most loved brands helping them be truly relevant to different consumer segments across EMEA in an impactful, long-lasting way. We have created multi-year editorial strategies, original audience insights, community initiatives and culturally astute campaigns featuring iconic athletes that have changed the way Gen Z, Millennial and sports-specific audiences interact and shop with the brand. We continue as a thought partner uncovering new ways for Nike to stay culturally relevant in changing times.

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