Patta and Nike approached Soursop to help create a positioning and campaign around their new running collection celebrating 14 years of the Patta Running Team.

For over a decade Patta co-founder Edson Sabajo and the team have been ripping up the rule book of what running can be. Blurring the lines between style, performance, and running.

Using this spirit and ethos, we created the campaign ‘This is Our Space.’ A project that celebrates how Patta shows up and makes room for their community in the world at large.

Shot by Rashidi Noah, styled by Pau Avia, and featuring Patta Running Team, this project rolled out across social, retail, and landmark billboard locations, helping our message reach a wider, global audience.

We endeavoured to create a concept and campaign that was as representative behind the camera as it was in front of it. And we’re proud to have shared our space with the many talented folks who’ve helped bring it to life.