Soursop were tasked with repositioning Scottish Whisky brand The Glenrothes in the high end luxury space. Using our cultural knowledge and cache within the worlds of luxury fashion, beauty and automotive and applying it to a crowded whisky category to elevate the brand into a truly unique space of its own. Working closely with The Glenrothes’ Scottish team, we leaned into the idea of discerning luxury, creating a nuanced and thoughtful, detailed-orientated brand refresh.

Close