Woo is a Gen-Z focused media brand and marketplace backed by UK broadcaster ITV. It’s aim is to redefine Wellness for a new generation, turning generation Z into generation Zen. Soursop was brought on board at ground zero to develop its content slate, creative direction and original IP that helped secure its significant series A funding. Our co-founder Ravi Amaratunga Hitchcock is Creative Director at Large for Woo and Soursop have concepted and creatively overseen a suite of award-winning long-form digital shows. The platform has already become one of the fastest growing Gen Z media brands since its launch in April 2022.

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