Nike is a running brand at its core. But in recent years, the category has become crowded and fiercely competitive. So the brand came to Soursop with a renewed desire to redefine and lead the sport with bold brand statements.

And what better moment than the latest launch of Nike’s original and most iconic running shoe: the Pegasus.

We landed on using Global Running Day as a key date to galvanise and inspire the international running community.

An unforgettable moment–we ideated, produced and activated the Pegasus Relay–a 272.4km running experience for 41 runners across 24 hours.