Soursop acts as a long-term thought and impact partner for Gucci working across a variety of commercial and cultural projects for the storied fashion house. One of our main cultural transformation projects is the ‘Changemakers’ impact platform for the EMEA region, creating a decade-long strategic framework that can roll out over key cities that has the aim of changing the makeup of the fashion and creative industries to be more inclusive and open. We identified key partners, institutions and grassroots organisations and industry leaders that fit into Gucci’s unique creative outlook and are now seamlessly threading all of these activities into a compelling brand narrative across all key Gucci touchpoints over a multi-year period.

Close