Reusables scale-up Chilly’s approached Soursop to help create an editorial brand identity and tone of voice that could live across all of its digital and retail touch points. We focused on the cultural positioning of the brand as an eco-positive icon, with the aim of bringing climate-sceptics along on the journey to reach critical mass and help make reusable plastics history. Our ongoing partnership and symbiotic relationship with their in-house creative team evolved into creating a fully fledged brand anthem that imagined the UK as an entirely reusable nation by 2025, alongside a nation-wide print campaign to raise brand awareness.

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