As part of Nike’s ongoing commitment to the queer community, the brand approached Soursop to create a unique campaign that elevated and celebrated queer athletes in their network.

Created by a truly representative queer-led creative team and queer director Abel Rubenstein, we produced hyper-raw snapshots for Nike global told through a distinctly queer lens.

Through these character-driven stories, we’re able to artfully bring to life four lived experiences that show there’s no sport without these queer athletes*.

This campaign underscores Soursop’s continuing commitment to representative creativity and topics, which we continue to support through all our advertising and editorial work.