Time to Ride the Future
Reusable brand Chilly's were aiming to reach a more premium female consumer through their collaboration with iconic London department store Liberty. They approached Soursop to create an activation that would turn heads during the busy holiday season in the UK.
The result was a showstopping recycled paper window display created by artist AJ Smith, and murals scattered across East London, literally making the capital more floral, using Liberty’s uniquely crafted designs as the inspiration. The result was one of Chilly's most popular collaborations on record, becoming one of Liberty's hottest items of 2021.