From there we helped develop ideas that VanMoof then executed with their in-house team and production partners across a variety of channels and touchpoints.

Creative Strategy & Development was handled by Soursop, whilst Direction, Art, Design & Production was handled by London-based Builders Club. The film element of the campaign got banned in France because it was 'harmful to the French automotive industry' which generated a huge amount of positive PR across the world, positioning VanMoof as a global category leader. It was a key factor in helping the company secure its Series C Funding Round.