Working symbiotically with the Chilly’s in house creative and marketing teams Soursop strategised, concepted and co-created a fully functioning editorial ecosystem that helped meet the demanding needs of all of the brand’s social channels.

Through this system the team were able to create mini launches for new products such as the Chilly’s Lunch Box, partnerships and collaborations and product updates, each with their own concepts that laddered up into a larger tone of voice and approach.

Soursop were able to lean into their decades of experience helping run editorial platforms to create a bespoke solution for Chilly’s.