Soursop were given the task of making the first brand statement from Maserati for over half a decade. We wanted to nod to the past, whilst embracing an audacious present, and even brighter future. Created from concept to delivery in under six weeks during the pandemic summer of 2020.

This multi-layered campaign is intended as an expression of the brand that will last for years to come, and is regularly used at board level as a reminder of what the soul of Maserati represents.