Reusable bottle brand Chilly's approached Soursop to help bring their brand and products to a wider audience. ‘A Reusable Way of Living’ was the result of a year of working with the brand, aimed at bringing new audience into the sustainability movement.

We made reusables the norm by envisaging a UK in 2025 without single use plastic. Utilising the new brand identity and voice we developed with Chilly’s, we aimed to hit home in a fun and category defining way.

Using bold print placements, we created ‘object of desire’ creative to accompany the film elements of the campaign creating a full funnel campaign from traditional media all the way through to targeted performance advertising. The campaign helped build Chilly's into the most recognised reusables brand in the UK, with huge brand love from younger audiences.