Soursop was tasked with creating a new brand film for the iconic Italian luxury car manufacturer on a tight budget.

Our solution was to use brilliant Maserati archive, and some of the footage we had shot for the brand to create a new idea that could house all the different worlds Maserati inhabited. The Meaning of Maserati is the result, a short, sharp and action packed film that get's to the soul of Maserati in a fun, youthful way.