The 25

Our first step on our brand transformation journey with The Glenrothes was the launch of The Glenrothes 25. We artistically blended the lore around the unique Glenrothes estate with the timeless artistry of the liquid itself to create emotive, thought-provoking communications aimed at a highly specific set of high net-worth clients.

Working with editorial photographer Elena Heatherwick (Apple, The Guardian, New York Times, The Sunday Times Magazine) and high-art photographer Kate Jackling (Chanel, Louis Vuitton, British Vogue, Telegraph Luxury) we built a unique universe within the world of Whisky, taking cues from fashion, beauty and luxury accessories to create a unique sense of desire, enshrined in wisdom and knowledge.

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