Our second campaign for luxury whisky brand The Glenrothes launched The 18. Centred around the idea of knowledge, we wanted to show how this unique aged whisky represents the emergence of the unexpected.

After 18 years of patient pursuit, 18 years of absorbing and evolving. What had been simple, became more subtle. Elemental elegance with effortless complexity.

Working again with our collaborators, editorial photographer Elena Heatherwick (Apple, The Guardian, New York Times, The Sunday Times Magazine) and high-art photographer Kate Jackling (Chanel, Louis Vuitton, British Vogue, Telegraph Luxury) we continued to evolve our unique universe within the world of Whisky, taking cues from fashion, beauty, and luxury accessories to create work as unexpected and extraordinary as the 18 itself.