Woo: The Bigger Trip
Luxury Italian car manufacturer Maserati approached Soursop to launch their first supercar in decades: The MC20.
We assembled a custom-fit team of tastemakers to create work that pushed the boundaries of where an automotive company should be in culture.
‘The First of its Kind’ campaign launched the brand into a radical ‘new luxury’ space courting older millennial consumers globally.
The campaign marks a new creative direction for the brand that places them within the codes of a new, rapidly changing luxury landscape.