A Reusable Way of Living
UNICEF approached Soursop to help make a powerful creative statement during COP26 repositioning the climate emergency as a child’s rights emergency. We didn’t hold back creating a conceptual campaign that urges world leaders and CEOs to pick up the baton of exhausted parents and kids who are having ‘climate nightmares.’
The films were shown at the COP26 conference as part of youth advocacy forums, and continue to be used as educational resources by UNICEF globally. The full campaign was shared on UNICEF’s global social channels too.