Working closely with VanMoof’s in-house creative team, Soursop created a brand platform as part of a series of 6 week sprint called: “It’s time to ride the future’. The aim was to position the e-bike brand within a cultural context of the future of mobility - where bikes roamed supreme, replacing the congested traffic of today’s urban environments.
By bringing together a team of experts from different disciplines, Soursop was able to get to meaningful and long-lasting answers quickly, helping create concepts against the platform that the brand could then execute.
The first campaign as part of the platform ended up exploding as it was banned by the French government because of the threat it posed to the French auto industry – proving our positioning’s point.
The resultant press and lead generation was integral to helping the brand secure it’s vital Series B financing round.
Working closely with VanMoof’s in-house creative team, Soursop created a brand platform... Read More