The world’s biggest child-focused NGO UNICEF approached Soursop to try and build a cultural strategy and campaign that helped align the work they were undertaking with the global climate emergency.
Through a series of strategic and creative sprints with our friends at HALAL we identified millennial parents as an ideal target audience, both concerned deeply with the climate emergency and the welfare of children globally.
The resulting campaign out of this positioning was "Climate Emergency Nightmares." that focused on climate anxieties with dreamlike storytelling, marking a branding shift away from traditional documentary and news footage.
The world’s biggest child-focused NGO UNICEF approached Soursop to try and build a cultural strategy... Read More