Woo: Nature's Calling
During the lockdowns of 2020 and 2021, Gen Z turned inwards, embracing a psychadellic vibe shift. So as one of our debut shows for ITV's wellness brand 'Woo' we wanted to create a fun an irreverant series exploring the world of different psychoactive drugs through the eyes of young people. The result was THE BIGGER TRIP, directed by Kate Villevoye and produced by UK production company Bullion.
Fronted by model and presenter Emma Breschi, each episode explores a different aspect of why young people are taking psychadelics: for better mental health, to explore their creativity and to foster connection and community The series was awarded a prestigious gold at The Lovie Awards and sparked major conversations at the time of launch.
Video in Documentary Series.