VanMoof

Creating a global platform that launches an icon of change

Overview

Dutch challenger e-bike brand VanMoof is looking to change the ways cities move, encouraging people to ditch their cars and get on bikes. Targeting progressive urbanites, we developed a unique creative platform, called ‘Time to Ride the Future’, in a matter of weeks. From there we helped develop ideas that VanMoof then executed with their in-house team and production partners across a variety of channels and touchpoints. 

Creative Strategy & Development: Soursop
Direction, Art, Design & Production: Builders Club