ITV – Woo

Helping Gen Z become less Gen Anxious and more Gen Zen by redefining wellness on their terms


Woo is a revolutionary new media brand and marketplace founded by Stephen Mai and backed by ITV. Soursop worked on the project from its inception creating iconic franchises that would help Gen Z rethinking the idea of wellness.

Our Co-Founder Ravi Amaratunga Hitchcock continues to act as Creative Director at Large for Woo, and working closely with Stephen created and helped execute three headlines shows for the platform.

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