ITV – Woo

Helping Gen Z become less Gen Anxious and more Gen Zen by redefining wellness on their terms

Overview

Woo is a revolutionary new media brand and marketplace founded by Stephen Mai and backed by ITV. Soursop worked on the project from its inception creating iconic franchises that would help Gen Z rethinking the idea of wellness.

Our Co-Founder Ravi Amaratunga Hitchcock continues to act as Creative Director at Large for Woo, and working closely with Stephen created and helped execute three headlines shows for the platform.

Find out more at planetwoo.co