Founded by Ravi Amaratunga Hitchcock and Lucy Hitchcock, Soursop is a next-gen creative consultancy that helps brands navigate a fast-changing cultural landscape through creative work that emotionally moves audiences over time.

Soursop has hacked the thinking of some of the biggest brands on the planet by seamlessly integrating into their teams as a true partner. We build teams of experts, tailor-made for each unique brief or project.

We excel at creating executive level creative and cultural strategies that burst the industry bubble by putting audiences first, working out a unique way to reach them on each project.

Our team includes BAFTA nominees, Webby-award winners, Editorial Directors, PhD-Level researchers, TV commissioners and Talent-experts.We’re based in Amsterdam, our home, but work from anywhere, with you. So far that has included Seoul, London, Delhi, New York, Berlin, Milan, Turin and Colombo.

Let’s do something that’s never been done before.