Founded by Ravi Amaratunga Hitchcock and Lucy Hitchcock, Soursop is a next-gen creative agency that helps brands make meaningful connections with audiences in a complex, fast-changing cultural landscape

Soursop has created a groundbreaking approach to cultural communications for our clients, based around building teams of experts, tailor-made for the each unique brief or project. 

We provide executive level creative and cultural strategy that strikes through to gold-standard execution and distribution.

Our team are BAFTA nominees, Webby-award winners and have worked for UK broadcaster Channel 4, Dazed Media and Vice Media in the past.

We’re based in Amsterdam, our home, but work from anywhere, with you. So far that has included Seoul, London, Delhi, New York, Berlin, Milan and Colombo. 

Let’s do something that’s never been done before.